Alfa Romeo to bring its hidden magma display to a production car
By Areeb Khan
Alfa Romeo is rethinking the modern car interior with its innovative Magma Display. First showcase in the Cuorerosso concept, the technology integrates a digital display into the centre console, keeping the surface clean when switched off. The system combines touch controls with physical switches an
Alfa Romeo ke product manager Daniel Chiari ka believe hai ki abb current cars ke interior kaafi similar dikhne lage hai. Paris Motor Show ke during unhone brand ke objective ko ek simple statement mein explain kiya, "We want to detoxify our interiors." That means Alfa Romeo abb apni cars ke cabin design ko thoda different or unique rakhna chahte hai, so that woh other brands se different nazar aaye. Yeh statement aise time par aaya hai jab company ne apni Junior, Tonale, Giulia or Stelvio ke interior ko update kiya hai. Chiari point out karta hai ki these days numerous car models mein same interior layout dekha jaa sakta hai, jismein ek large central screen, driver ke just front ek smaller screen, two cupholders or ek flat centre console diya jaata hai. Unke according, is tarah ke common layout ki wajah se every manufacturer ke liye apne car interior ko ek unique identity dena difficult ho jaata hai. Other than this, unhone European brands ko bhi critise kiya hai ki woh China ke saath compete karne ke liye same formaula use kar rahe hai. Chiari ka believe hai ki manufacturers ko kuch different or innovative karne ki need hai. Unhone kaha, "We need invent something different." A street car will deliver the Cuorerosso's technology Main news yeh hai ki Curerosso prototype ka Magma Display console ab ek production model mein bhi use kiya jayega. Is baat ko confirm karte hue Chiari ne kaha ki "Yeh hamari future cars mein se ek mein diya jayega." However, executive ne abi tak yeh specify nahi kiya hai ki kaunsa model sabse pehle is console ko feature karega ya phir yeh production ready kab tak hoga. Conversation ke during unhone next Alfa Romeo compact car ko mention zaroor kiya, but abhi tak yeh confirm nahi kiya gaya hai ki Magma Display console isi model mein diya jayega. Magma Display ki baat karein so ismein digital display ko directly center console ke inside integrate kiya gaya hai, instead of placing a conventional screen above the dashboard. Jab yeh display off hota hai, so yeh material ke inside hidden rehta hai, but activate karne par information usi surface par hone lagti hai. Is system mein touch controls ke saath rotary dial, driving mode selector or other physical switches bhi diye gaye hai, jisse digital controls ke saath physical buttons ka combination bhi dekhne ko milta hai.
Cuorerosso ke interior ka yeh design part hai, jo Paris mein ek prototype ke form par present kiya gaya tha as a design manifesto. Alfa Romeo ne explain kiya hai ki yeh car directly kisi production model ko preview nahi karti, although future vehicles ke liye inspiration zaroor banegi. Motor.es ke Cuorerosso review mein already dashboard or uske controls ke baare mein explain kiya gaya tha, but abb Chiari ke saath interview mein center console ko lekar bhi confirmationmil gayi hai. A screen that disappears when not needed Alfa Romeo ka kehna hai ki jab screen use mein nahi hoti, so centre console par wo visually dominate nahi karni chahiye. Iske liye information ko surface ke inside hi integrate kiya gaya hai, jo system activate hone par hi appear hoti hai. Isse cabin ka overall look kaafi clean or minimal bana rehta hai, without compromising on digital functionality.
Brand yahan par screen ko completely eliminate karne ka idea bhi nahi de raha hai. Magma Display mein digital interface ke saath kuch functions ke liye physical controls bhi diye gaye hai. So iska idea kuch recent design proposal jaisa hi hai, jaise Audi ke head of design ne bhi cars mein large screens ke excessive use par questions raise kiye hai. Unka interior design ko lekar assessment yeh understand karne mein help karta hai ki kyun kuch manufacturers ab car interiors mein controls ke layout ko rethink kar rahe hai. At moment, Alfa Romeo ne sirf itna confirm kiya hai ki yeh console ubki future cars mein se kisi ek mein diya jaayega. Company ne abhi tak yeh clear nahi kiya hai ki production model mein prototype ke all elements retain kiye jaayenge ya nahi, or na hi iske launch ki koi date announce ki gayi hai. Cuorerosso concept ke through yeh technology showcase ki gayi hai, production car mein yeh technology ek standard interior ke saath kis tarah integrate ki jaayegi, yeh dekhna abhi baaki hai. News Source: Motor.es