Aston Martin delays first EV launch to 2033 or later
By Areeb Khan
Aston Martin has pushed back its first EV launch to 2033-35 as it prioritizes combustion-engine cars and plans to keep its V8 and V12 engines compliant until at least 2035.
Aston Martin ki baat karein so this could easily be one of those brands that have, so far, rejected the idea of electric cars. While almost all manufacturers have abb recent years mein electric vehicle technology ko lekar apni expectations ko lower kiya hai, especially with 2035 deadline getting closer, Aston Martin ne abhi tak ek pure electric vehicle ko road par launch nahi kiya hai. British automaker ki lineup mein abhi tak koi fully model nahi dekha jaa sakta hai. Previous executive ne 2027 ke liye plan kiya tha, but plans mein delay hone ki wajah se isko 2030 tak push kar diya gaya. Abb, ek very delicate financial situation ke between, new CEO Adrian Hallmark koi fixed date set nahi kar rahe hai and it even seems like 2033 se before is plan ko execute nahi kiya jaa sakta.
Image source: Motor.es
Aston Martin remains focused on combustion engines Aston Martin mein things abhi theek nahi chal rahi hai, and yahan hum Formula 1 World Championship mein uski situation ki baat nahi kar rahe hai. Operationally or financially, British firm ek difficult phase face kar rahi hai, although kuch signs aise zaroor dekhne ko mil rahe hai that the situation is gradually improving. That is one of the reasons why Aston Martin ne aisi technology ke development get not involved, jiske liye significant investment ki requirement hoti hai. But other than this or kuch reasons hai, the first is electric car market ko lekar jo uncertainty abhi bhi exist karti hai, although yeh uncertainty gradually decrease ho rahi hai, especially when we talk about electric supercars. Iske saath hi legislation mein bhi changes dekhe jaa rahe hai, particularely Europe mein, jo is technology ke development or future ko or bhi uncertain banane ka role play karta hai. Starting with market changes, so Adrian Hallmark ne British media se baat karte hue kaha that the market is changing much faster than any car company can adapt. In response, his brand has already put a roadmap in place for its combustion engines, specifically its V8 and V12 units. In engines ko abhi completely phase out nahi kiya jaa raha hai and they are expected to survive for almost another decade. Unhone kaha ki certain markets mein regulations ko comply karne ke liye battery electric vehicles ki requirement 2035 ke around aa sakti hai. Exact date ko lekar unhone kuch nahi kaha because it is still imprecise, it could be 2035, it could be 2033, but overall three-year timeframe ke under hi dekha jaa raha hai. Point yeh hai ki automakers ko hurry mein investment karne ki need nahi hai and then later us decision se back down karna pade, jaise for example Porsche ke case mein dekha gaya hai. Agar hum first one ko 2033 mein launch bhi karte hai, so uske hamare paas rhree years ka time hai different technologies ko continue research karne, unko reflect karne and evaluate karne ke liye, along with their evolution, different markets and legislation. That's why abhi immediately investment karne ki need nahi hai, because pehle humein dekhna hoga ki technology kaise evolve hoti hai and markets mein kya changes aate hai. Currently, research and development ke liye hamara investment bhi bahut limited hai, not even tens of millions of dollars.
Aston Martin said they are not "deniers" of electric cars It might not seem like it, but Aston Martin EVs ki importance ko recognise karta hai, it's just that currently they are not a part of their plans, and company unnecessary investment ko avoid karna chahti hai. "We're not rejecting electric cars, we're just delaying them," Hallmark assures. Aston Martin ke latest moves ki baat karein so first aap notice kar payenge that while this may not be their top priority at the moment, the British automaker is making sure that they have access to this technology. Yahan par hum baat kare rahe hai Aston Martin ke recent agreement ki with Lucid, Which is one of the most advanced American brands when it comes to this particular technology. Is partnership ke through Aston Martin technology access ko secure kar raha hai, even though it may not be their primary focus at the moment. Aston Martin will be able to access this technology whenever they want, although yahan par ek rather curious situation arise ho sakti hai. "We have the agreement with Lucid," and interestingly, because of the delay, by the time Aston Martin actually activates this technology, the technology they will get could be completely different from what was originally included in the contract. Means, agreement toh Lucid ke saath same hai, but delay ka reason jab tak technology actually use mein aayegi, tab tak jo technology Aston Martin ko di jayegi wo original contract mein agreed technology se kaafi different ho sakti hai. Inke paas Mercedes ke saath bhi apna alliance hai, jo currently inhe engines supply karta hai. Mercedes-Benz ke saath propulsion or electric system par bhi work kiya jaa raha hai, or in future yeh collaboration or deepen hone wala hai, Hallmark ne Autocar ko bataya.
Image source: Motor.es
But in the meanwhile, V8 and V12 engines (electrified) Yahi reality hai jise Aston Martin 2035 tak continue karne wala hai, jab Europe or United Kingdom mein legislation zero-emission vehicle ko mandatory kar dega. Tab tak company ka clear stance yahi hai ki woh predominantly internal combustion engines par hi rely karegi, means ICE powered cars ko continue rakha jaayega despite the industry moving towards electrification. Ismein large-displacement gasoline engines bhi include hai, such as V8 and V12, although Aston Martin ki range mein electrification ki possibility bhi rakhi gayi hai. Yeh sab company ke liye ek new generation of models launch karne ki direction mein hai, which will not only bring newer technology and powertrain but also company ko losses ko reduce karne mein help karega. Overall, in new models ka aim Aston Martin ki lineup ko stronger karna and company ko profitability ki taraf le jaana hai. Aston Martin ke future plans ki baat karein so CEO ke according company ke paas ek proper roadmap hai jiske through largest se lekar smallest engines tak ko us period ke end tak regulations ke according compliant rakha jayega. Iske saath hybridisation bhi dekhne ko milega, however most probably plug-in hybrid technology nahi di jayegi, despite the spectacular Valhalla, because company ko vehicles mein around 200 kg additional weight penalty nahi chahiye. 2030 se 2035 ke between Aston Martin ki entire range ko completely renew kiya jayega, jahan vehicles ke attributes, performance or overall quality ko ek completely different level par le jaane ka plan hai, CEO of Aston Martin ne conclude kiya. News Source: Motor.es