By Areeb Khan
TVS and Bajaj together accounted for nearly 50% of India's electric two-wheeler sales in September 2026. According to a BCG report, the top five brands, including Ather, Hero Vida, Ola Electric, captured around 82% of the market as EV adoption continues to grow.
Boston Consulting Group (BCG) ki ek report, jiska title hai 'Electric in Charge: How India's Electric Two-Wheelers are Moving into the Mainstream', yeh highlight karti hai ki electric two-wheeler segment mein competition abb kaafi increase ho gaya hai. Manufacturers apne product portfolios ko expand kar rahe hai and consumers ke between electric vehicles ki acceptance bhi improve ho rahi hai. Report ke according, electric motorcycle models ke number 2023 ke comparison mein double ho chuki hai. Isse yeh clear hota hai ki manufacturers abb sirf electric scooters tak limited nahi rehna chahte, rather electric motorcycle jaise new product categories mein bhi expand kar rahe hai. Nowdays, more Indian consumers are thinking about purchasing an EV Despite the wider choice, electric two-wheeler sales abhi bhi kuch hi manufacturers ke pass concentrated hai. Federation of Automobile Dealers Associations (FADA) ke September 2026 mein release kiye gaye data ke according, TVS or Bajaj ne akele hi total sales mein almost half ka contribution diya hai. Agar is list mein Ather, Vida (Hero) or Ola ko bhi add kar diya jaaye, so yeh five manufacturers jointly Septmeber mein bike or scooters ki total 2.07 lakh electric two-wheelers ki sales ka approximately 82 percent share hold karte hai. Overall two-wheeler market mein electric two-wheelers ka sharw bhi increase hua hai. September 2025 mein jahan e2Ws ka share 8.2 percent tha, wahin September 2026 mein increase hokar yeh 11.6 percent ho gaya hai. Report ke according, electric two-wheelers ko lekar consumers ka acceptance abb gradually improve ho raha hai. 2024 mein jahan 30 percent consumers apni next purchase ke liye electric two-wheeler consider kar rahe the, wahin 2026 mein yeh number increase hokar 43 percent ho gaya hai. Other than this, electric two-wheelers ko completely reject karne wale consumers ka share bhi 38 percent se down hokar 29 percent par aa gaya hai. Consumers ke between growing acceptance ka impact market penetration mien bhi dekha jaa sakta hai. January se August 2026 ke between electric two-wheelers ka overall two-wheeler market mein share 9.9 percent tak reach kar gaya, jo FY2024 mein sirf 5.5 percent tha. Agar scooters ki baat karein, so iss segment mein EV penetration 16.8 percent se increase hokar 24.1 percent ho gaya hai. Yeh figures clearly show karte hai ki Indian market mein electric two-wheelers ko lekar consumers ka interest gradually increase ho raha hai. BCG ki research mein 10 different consumer groups identify kiye gaye hai, jinki expectations affodability, comfort, performance, range, durability or vehicle usage ko lekar different hai. Electric two-wheelers generally pehle three areas, means affordability, comfort or performance mein customers ki expectations ko meet ya exceed kar rahe hai, but range, durability or vehicle usage ke aspect mein abb bhi kuch concerns dekhe jaa sakte hai. Reports ke according, performance, styling or brand trust ko lekar customers ki positive perception improve ho raha hai, jiski wajah se electric two-wheelers abb or bhi wider group of buyers ko attract kar rahe hai. Research mein study kiye gaye ek consumer segment mein established ya popular brands ko lekar positive perception 2024 mein 28 percent se increase hokar 2026 mein 46 percent tak reach kar gaya hai. Other than this, vehicle ke looks or pickup ko lekar bhi customers ka perception mein improvement dekhi gayi hai. Thus, BCG ne recommend kiya hai ki manufacturers ko sirf price ya vehicle type par focus karne ke instead, consumer requirements ke according apne products develop karne chahiye. Other than this, report mein modular platforms or flexible product architectures ki importance ko bhi highlight kiya gaya hai, jisse manufacturers apne products ko different customer needs ke according develop kar sakein. Ownership experience ko better banane ke liye servicing, battery warranties, insurance or resale ya exchange options par bhi more focus karne ki need hai. Report ke according, electric two-wheeler market ki growth ke next phase mein wahi manufacturers grow karenge jo in sabhi factors ko mind mein rakhte hue apna product portfolio plan karenge. News Source: Autocar India